October 13th is International Day for Failure

October 13th is International Day for Failure. A new holiday intended for people to share stories of failure and learn from them.

The goal of the people organizing this event is to have it be an internationally-recognized holiday by 2020. The main purpose of the holiday is for people to share their failures in order to learn from them.

The holiday was created in Finland in 2010. In 2012 it has expanded to over 17 different countries, their goal is for it to be worldwide by 2020. In 2011, their campaign got over 30 public figures in Finland to talk about their failures. They managed to reach 1/4 of the population with their media coverage.